NSPCC - Online Bullying

Studio AKA director Eamonn O'Neill has directed another captivating spot for the NSPCC commissioned by LOVERS, following on from the success of 'Sally's Story' in 2013.

This time, the NSPCC were looking for a way to offer individuals some practical tips and techniques to help overcome online bullying, namely by suggesting three simple ways towards building confidence, which can help you, maintain a more positive outlook.

Warmly narrated by Michael Smiley, the film talks directly to the affected individual viewer in a gentle but optimistic way, and the visual message is kept basic and appealing through its disarming faux 'digital- cuboid' style that Eamonn employs - which in turn mimics the basic message that confidence can be built up block by block.

The whole piece has been animated & coloured by hand in Flash and features an equally restrained audio & music design by Nic Gill.

Client: NSPCC
Agency: LOVERS
Director: Eamonn O'Neill
Produced by: Studio AKA
Play NSPCC: Online Bullying