Not Big, But Better...
Green Flag's animated campaign to promote their breakdown cover service introduced us to a Charismatic Ant-in-Chief, voiced by national treasure Harry Hill, who rallies his troops as they stage a march past; outlining all the pledges that make Green Flag a serious contender for the title of UK's premier breakdown service.
To bring the concept to life, AKA Director STEVE SMALL charmingly crafted a procession of appealing green worker ants created in 3D CGI all carrying their various tools to an upbeat marching tune whilst the Ant-In-Chief directly address us from his podium...
Client: Green Flag
Agency: CHI and Partners
Production Company: Studio AKA
Director: Steve Small