A 20' & 30' spot promoting the DANONE 'DANIO' yoghurt range. A little doodled chef discovers the perfect method for achieving the 'spoon bending thickness' of the Danio yogurts. Aided in his quest by a Blue Bear and a Surfing Cow (we're not making this up...), the chef quickly discovers the process to be quite an adventure, but a satisfying one at that. The unusual design of the spot combines beautifully hand drawn character line work with paper textured CG elements.
Client: Danone
Agency: RKCR/Y&R
Creative Team: Jo Finch & Steve Moss
Director/Designer: Steve Small
Produced by: STUDIO AKA
Play 20' Version
Play 30' Version