“Once upon a midnight dreary, while I pondered, weak and weary…”
Mother NYC commissioned STUDIO AKA, through Psyop, to animate a 15” Instagram Story for the New York Public Library initiative that brings classic works of literature to the public.
For Halloween, the eponymous The Raven by Edgar Allen Poe is re-envisaged by Director Marcus Armitage within a stark landscape where the differing perspectives of both the Raven and Poe’s protagonist steadily converge, until there is “darkness there and nothing more...”
“Bringing your own perspective to something so widely explored by others is a challenging but exciting prospect. I wanted to create a space that explored the mental state of Poe's protagonist; the growing door and shadows portraying his increasing desperation for the lost Lenore."
The Raven by Edgar Allen Poe
Client: New York Public Library
Agency: Mother New York
Direction: Marcus Armitage
Music Studio AKA: Nic Gil
Production Co: Studio AKA/Psyop