KEY

Campaign

 

In these beautifly simple spots for Key’s Equity Release Campaign, we employed a simple doodle aesthetic to bring to life the story of a couple seeking reassurance from their Key advisor.

These simple line drawings give performances that are well observed and gently humorous, all played out in small vignettes in the centre of screen.

We brought this sweet little world to life with hand drawn animation and compositing in After Effects
 

Client: KEY
Agency: McCann Manchester
Direction: Marc Craste
Production Company: Studio AKA

Play ADVICE

Play MYTH

Play PRODUCT