The Transatlantic Trade and Investment Partnership (TTIP) is an agreement currently being negotiated between the EU and the US. From a distance TTIP looks as if it could be the answer to many problems the EU is currently facing in terms of economics and employment, but there are counter fears which cast doubt on the veracity of this view.
The Greens/European Free Alliance - a group in the European Parliament made up of Green MEPs and MEPs from parties representing stateless nations & disadvantaged minorities - asked Studio AKA to help raise awareness of the possibility that what we think we know about TTIP could really just be the tip of the iceberg...
This short 60 second animation aims to make a big difference by shining light on an otherwise not so transparent agreement in which many important details seem to be omitted from public awareness.
Simply stated in an accessible 3G CGI style, the spot is helping fuel the debate now underway.
Client: The Greens/European Free Alliance
Directed by Kristian Andrews
Sound Design by Nic Gill
Produced by: Studio AKA