Our classic launch spots for Dysons amazing TWO DRUM Contrarotating washing machine & the introduction spot for their ROOT8 technologies. Our creative proposal introduced Dyson to 'the exploded view' and they've stuck with it ever since...
In 'Contrarotator' Dyson does for the Washing what they did for vacuuming...
In 'Root8', Dirty air goes in. Only clean air comes out.
Dyson Contrarotator & Root8
Agency MCBD
Director & Designer Philip Hunt
Lead Animator Andrew Daffy at FRAMESTORE
Produced by Studio AKA
Play ROOT8