STUDIO AKA : TSB Campaign -
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TSB
Campaign



Our campaign for the newly independent TSB continues with a range of customer stories ...



Employing meticulously hand crafted 2D line animation, the campaign takes a step away from the continuously sweeping camera used in the launch spots, and instead hones in on the subtle performances of its characters to bring their captivating narratives to life, all complemented by a lilting score from composer Anne Dudley, and narration from Kelly Macdonald.

Client: TSB
Agency: JOINT LONDON  
Directors (as indicated):
STEVE SMALL & MARC CRASTE
Character designer: STEVE SMALL
Production Company: STUDIO AKA
Music: ANNE DUDLEY
Sound Design: FACTORY

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'PICK AND PROTECT'

is a demonstration of the need for flexible home insurance - as demonstrated by a small boy in a sweetshop.
Director & designer: STEVE SMALL
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'HENRIETTA & FRIENDS'

is all about how the more that you put into a partnership, the more you get back ...
Director & designer: STEVE SMALL
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'DOG'

... is all about how much more you get, the more you use it ...
Director & designer: STEVE SMALL
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'BALLOONS'

... explains how TSB's Plus account just got plusser.
Director & designer: STEVE SMALL
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'MORTGAGES'

... tells the story of two tailors, addressing the importance of not picking any old Mortgage provider off the peg.
Director & designer: STEVE SMALL
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'SURPRISES'

... demonstrates how to avoid the teasing tactics often employed by TSB's competitors.
Director & designer: STEVE SMALL
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'PARTNERSHIP'

... is all about how TSB works together with their customers ...
Director & designer: STEVE SMALL
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'FORTUNE TELLER'

... realises that your mortgage should be as flexible as your future.
Director & designer: STEVE SMALL
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'LOCAL BANKING ON DEMAND'

... wherever you decide, whenever you decide.
Director & designer: STEVE SMALL
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'LOCAL BANKING FOR BRITAIN'

... is a seamless journey through a community centred around a local bank.
Director: MARC CRASTE
Character designer: STEVE SMALL
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'THE STORY'

...The campaign for the newly independent TSB kicked off with a short film about the Reverend Henry Duncan and the history behind the building of the TSB bank.
Director: MARC CRASTE
Character designer: STEVE SMALL