In 2014, Dublin agency BOYS & GIRLS helped Three Ireland tell the heart-warming Christmas story of one little girl's 'Perfect Surprise', when her Dad brought her back her very own snow cloud. This year's campaign continues that story and imagines what came next - in an animated storybook form.
This charming 2min 50" film illustrates the ensuing friendship between Anna and her cloud ever since that memorable Christmas morning. For a while everything is all fun & games, but as time passes and seasons change, Anna realises that her cloud is unhappy as the weather gets warmer. As Christmas approaches, Anna's only wish is to return her friend home ...
This heartfelt spot was adapted & directed by STUDIO AKA's PHILIP HUNT from an original story by the team at Boys & Girls, and produced in record time working with a specialist crew assembled at RED KNUCKLES under lead artists MARIO UCCI & RICK THIELE. A dedicated group of animators brought the characters to life within a look which drew directly from original artwork by designers OLGA STERN & AMANDINE PECHARMAN.
Using a projection texturing method to create a unique look somewhere between 2D & 3D, the production team worked round the clock to blend the 2D artwork with 3D Cgi characters, and the final touches were provided by composer Denis Kilty and the wonderful tones of narrator Ciaran Hinds.
The film will air on RTE and social media in the run-up to Christmas, and will be available to view, in full, online. A 60" & 40" cut down will also run on TV throughout November and December.
Client: Three Ireland
Agency: Boys and Girls
Original Storyline: Boys and Girls
Adapted & Directed by: Philip Hunt
Producer: Sharon Titmarsh
Produced by: Studio AKA & Red Knuckles
Narration: Ciaran Hinds
Original Music: Denis Kilty
Amandine Pecharman & Olga Stern
Lead CG artists: Mario Ucci & Rick Thiele
Lead Animator: Conor Ryan
Animators: Pascale Bories, Ning-En Chang, Fabiana Ciatti, Juliette Coutellier, Ines Pagniez, Tammy Smith, Paul Torris.
Lighting/Compositing: Mario Ucci. Rick Thiele, Clementine Delcourt, Clarisse Valeix. Modelling/Texturing: Francis-Xavier Martins, Rigging: Laura Trout Editing: Matt Dollings
Artists: Amandine Pecharman, Olga Stern,Tristan Menard, Antoine Birot, Manddy Wyckens, Steve Small
Sound Design: Locky Butler
Violin Darragh McGrath, Cello Matt Rafter
All proceeds from the accompanying book by Boys and Girls go to BARNADOS.
'Last Christmas, Anna’s Dad gave her the most perfect surprise ever ... Her very own Snow Cloud.'
... PLAY FILM.
'& she wanted to share this gift with everyone ...'
'This unlikely pair soon became the best of friends…'
' and for a while it was all fun & games.'
'But when spring arrived, things changed ...'
'...and the little cloud became unhappy'
'Anna knew inside that this was no way to carry on.'
'Dad wanted to know what the perfect surprise would be, this year ...'
'… Anna knew straight away.'
'... And this is how Anna found a way to make a perfect Christmas, more perfect still.'