STUDIO AKA : THE BIG WIN
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THE
BIG
WIN


One of our favourites, but don't take our word for it, here's a review from CreativeCOW.net  :

"� Sometimes an inspired client will tender a brief to a group of exceptionally talented designers and animators, and the work that emerges is proof of what good casting and minimal intervention can do, when handled with confidence. Studio aka's astoundingly appealing 'BIG WIN' is all that and more.

Commissioned for The National Lottery, via Agency AMV, this beautifully animated 60-second film is a charming way to advertise the National Lottery. The brief to Studio aka by AMV was very simple - 'a man is given a bag of smiles and he hands them out to everyone he meets' and the agency was keen that this be developed as an entertaining animated 'story of generosity.

The Studio love this kind of simplicity in a brief and BAFTA winning director Marc Craste chose to pick up on this openness, suggesting a route which played to aka's character design and animation strengths. The resulting film leaps out of the screen, armed with enough wit and charm to set even the saddest toes tapping ...
"

Camalot The Big Win
Agency AMV BBDO
Director Marc Craste
Produced by Studio aka


  A Smile
is something special,
a ribbon is
something
rare  

L
Play THE BIG WIN
You can buy the original song by PATIENCE & PRUDENCE HERE or just listen in HERE