STUDIO AKA : NSPCC - Sally's story
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NSPCC - Sally's story
A film for the NSPCC   commissioned by YCN Studio, that centres around the experiences of a young girl - Sally* - whose childhood has been blighted by bullying & domestic discord.
In an effort not to impose an overpowering aesthetic style against what is a raw & tender testimony, AKA Director Eamonn O'Neill manages to skilfully juxtapose a gentle but striking visual against Sally's harrowing narration as she explains the depth of her personal struggles, before finding that she could seek support from a counsellor on CHILDLINE   . The film underlines the incalculable contribution to Sally's life made by ChildLine and - whilst this is an ongoing story - she now has hope with the organisation at her side.
The whole piece has been animated & coloured by hand in Flash and features an equally restrained audio & music design by Nic Gill.
*Names and identifying features have been changed to protect identity.
Client: NSPCC
Agency: YCN Studio
Director: Eamonn O'Neill
Produced by: Studio AKA