An ident commissioned by Odeon Cinema UK to promote their use of High Definition Digital projection.
Taking its cue from the transition between analogue & digital, the playful sequence follows an incandescent particle dropped into a black void. This in turn generates scores of colourful globules which implode into a heaving mass of blocks that disperse into the crisp, clear Odeon Digital logo.
CLIENT: Odeon Cinemas UK
DIRECTOR: Philip Hunt
Sound Design: Nic Gill
PRODUCED BY: Studio aka