Did you know that over seven million men and women in the UK suffer from an overactive bladder?
STICK WORLD is a campaign set across four TVCs designed to raise awareness of the commonplace but still taboo topic that is bladder weakness. The spots gently encourage people not to be embarrassed & to go and see their doctor to find out about the different treatment approaches and medicines available.
Dave Prosser's designs for the campaign are stylistically sophisticated and pared-down takes on a universally understood 'stick person' design, here rendered in a subtly shaded 2D technique with a muted palette that brightens at the end of the spot to reflect the awareness that B&B hope to bring to light with these commercials.
The campaign was animated in Flash by Sam Cundall, composited in After Effects by Alex Holman and the music was scored by Nic Gill.
BLUSH / DOORSTEP / BUBBLES
2X10' & 2 x 30'
Directed by: Dave Prosser
Music by Nic Gill
Produced by: Studio AKA